{"id":18,"date":"2026-10-17T10:44:39","date_gmt":"2026-10-17T10:44:39","guid":{"rendered":"https:\/\/avelor.hr\/?page_id=18"},"modified":"2026-10-18T22:30:04","modified_gmt":"2026-10-18T22:30:04","slug":"o-nama","status":"publish","type":"page","link":"https:\/\/avelor.hr\/en\/o-nama\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"<h1 class=\"wp-block-heading has-text-align-center\">From local orchards to global ideas.<\/h1>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-1e2e5166 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">AVELOR is built on experience in fruit cultivation and processing, driven by a desire to showcase the value of fruit through innovative formats and applications.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">We source part of our raw materials from local growers, connecting our story with the orchards and people in our region.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Our story begins with a deep understanding of fruit \u2014 its ripeness, flavor, and texture. Freeze-drying allows us to preserve these natural qualities and transform them into products that inspire new ideas and open up possibilities for professional applications.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Liofilizirane-borovnice-na-toploj-podlozi-1024x576.png\" alt=\"\" class=\"wp-image-102\" srcset=\"https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Liofilizirane-borovnice-na-toploj-podlozi-1024x576.png 1024w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Liofilizirane-borovnice-na-toploj-podlozi-300x169.png 300w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Liofilizirane-borovnice-na-toploj-podlozi-768x432.png 768w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Liofilizirane-borovnice-na-toploj-podlozi-1536x864.png 1536w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Liofilizirane-borovnice-na-toploj-podlozi.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"600\" src=\"https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Abundant-ruby-strawberry-harvest-50kb.jpg\" alt=\"\" class=\"wp-image-237\" style=\"width:551px;height:auto\" srcset=\"https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Abundant-ruby-strawberry-harvest-50kb.jpg 450w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Abundant-ruby-strawberry-harvest-50kb-225x300.jpg 225w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-cover is-light\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-block-cover__image-background wp-image-180 size-large\" alt=\"\" src=\"https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Elegant-champagne-ivory-glow-1024x576.png\" style=\"object-position:89% 29%\" data-object-fit=\"cover\" data-object-position=\"89% 29%\" srcset=\"https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Elegant-champagne-ivory-glow-1024x576.png 1024w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Elegant-champagne-ivory-glow-300x169.png 300w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Elegant-champagne-ivory-glow-768x432.png 768w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Elegant-champagne-ivory-glow-1536x864.png 1536w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Elegant-champagne-ivory-glow.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#f8efdf\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-theme-palette-1-color has-text-color has-link-color has-large-font-size wp-elements-1\">Fruit as the beginning of a new story.<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Every product holds potential: the finishing touch on a dessert, a contrast in chocolate, an aromatic addition to a drink, or the foundation of an entirely new creation.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">That is why we develop our range with purpose \u2014 considering how each fruit will be used and the experience it can bring to the final creation.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"563\" src=\"https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/avelor-jagode-pakiranja-web-mala-1.jpg\" alt=\"\" class=\"wp-image-240\" style=\"aspect-ratio:1.7762291637484242;width:1189px;height:auto\" srcset=\"https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/avelor-jagode-pakiranja-web-mala-1.jpg 1000w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/avelor-jagode-pakiranja-web-mala-1-300x169.jpg 300w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/avelor-jagode-pakiranja-web-mala-1-767x432.jpg 767w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cover is-light\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" class=\"wp-block-cover__image-background wp-image-186 size-large\" alt=\"\" src=\"https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Luminous-champagne-cream-gradient-background-1024x576.png\" data-object-fit=\"cover\" srcset=\"https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Luminous-champagne-cream-gradient-background-1024x576.png 1024w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Luminous-champagne-cream-gradient-background-300x169.png 300w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Luminous-champagne-cream-gradient-background-768x432.png 768w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Luminous-champagne-cream-gradient-background-1536x864.png 1536w, https:\/\/avelor.hr\/wp-content\/uploads\/2026\/10\/Luminous-champagne-cream-gradient-background.png 1672w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#f0dbb5\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center has-theme-palette-1-color has-text-color has-link-color has-large-font-size wp-elements-2\">Attention to Every Detail. <\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">From fruit preparation to freeze-drying and packaging, every step contributes to the quality of the final product.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">We pay close attention to the unique characteristics of each fruit, carefully monitor dryness, and protect our products from moisture. Our goal is to deliver fruit whose flavour, appearance, and texture integrate seamlessly into your creations.<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">Collaboration Begins with Understanding.<\/h2>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">Every customer has unique needs. For a pastry chef, it's about how an ingredient performs in a recipe. For a bartender, how it enhances the presentation of a drink. For a distributor, how it complements an existing product range.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\">We take the time to understand your needs and build partnerships around them \u2014 with clarity, purpose, and attention to what makes your products unique.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/avelor.hr\/en\/kontakt\/\">Contact us<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Od lokalnih nasada do globalnih ideja. Avelor se razvija iz iskustva u uzgoju i preradi vo\u0107a te \u017eelje da njegovu vrijednost predstavimo kroz nove oblike i primjene. Dio sirovine nabavljamo od lokalnih proizvo\u0111a\u010da, povezuju\u0107i na\u0161u pri\u010du s nasadima i ljudima iz na\u0161eg okru\u017eenja. Na\u0161a pri\u010da po\u010dinje blisko sirovini \u2014 razumijevanjem vo\u0107a, njegove zrelosti, okusa i&#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"","_kad_post_title":"hide","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/avelor.hr\/en\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/avelor.hr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/avelor.hr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/avelor.hr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/avelor.hr\/en\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":15,"href":"https:\/\/avelor.hr\/en\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":276,"href":"https:\/\/avelor.hr\/en\/wp-json\/wp\/v2\/pages\/18\/revisions\/276"}],"wp:attachment":[{"href":"https:\/\/avelor.hr\/en\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}